Carolina MANCINI's Portfolio

Founded in 1989, MainStreet Libertyville is a 501(c)(3) nationally recognized and accredited volunteer-based non profit dedicated to preserving and promoting downtown Libertyville. 

With these goals in mind, MSL is in constant search for new ways to reach its target audience (mostly Libertyville but also Lake County, IL, residents) as well as acquire new residential and business members.

I brought the idea of the Holiday Gift Guide to the Promotions and Social Media Committees at Mainstreet Libertyville and, upon approval, fully managed the project, including: 

• outreach to merchants (emails and door-to-door)
• managing submissions
• designing the guide in Canva
• creating and deploying social media campaign with the goal of maximizing guide views

MainStreet Libertyville 2023 Holiday Gift Guide:

• Full guide (on Canva)
• Instagram posts
• Facebook posts
• LinkedIn

By the end of the 45-day-long campaign. the equivalent of almost 20% of all households in Libertyville viewed the guide.  

The campaign also helped promote merchant involvement with the organization both by participating in the guide and by interacting on social media.