Mancini Marketing
Mancini Marketing

Carolina MANCINI's Portfolio

These are samples of my work in recent years.

Case Study: MainStreet Libertyville 2023 Holiday Gift Guide

Background

Deliverables

Background

Founded in 1989, MainStreet Libertyville is a 501(c)(3) nationally recognized and accredited volunteer-based non profit dedicated to preserving and promoting downtown Libertyville. 


With these goals in mind, MSL is in constant search for new ways to reach its target audience (mostly Libertyville but also Lake County, IL, residents) as well as acquire new residential and business members.



Project

Deliverables

Background

I brought the idea of the Holiday Gift Guide to the Promotions and Social Media Committees at Mainstreet Libertyville and, upon approval, fully managed the project, including: 

  • outreach to merchants (emails and door-to-door)
  • managing submissions
  • designing the guide in Canva
  • creating and deploying social media campaign with the goal of maximizing guide views

Deliverables

Deliverables

Deliverables

MainStreet Libertyville 2023 Holiday Gift Guide:

  • Full guide (on Canva)
  • Instagram posts
  • Facebook posts
  • LinkedIn

Results

Deliverables

Deliverables

By the end of the 45-day-long campaign. the equivalent of almost 20% of all households in Libertyville viewed the guide.  


The campaign also helped promote merchant involvement with the organization both by participating in the guide and by interacting on social media.


See Analytics

VISITBASIS: INTEGRATED MARKETING STRATEGY AND EXECUTION

Manuals and How-to's

  • Step-by-step getting started guide
  • Spanish:  Step-by-step app manual  


Promotional Collaterals

  • VisitBasis for Merchandising 
  • BrandML - AI technology for retail

VideoS

Video creation

From defining key audience and keywords to creating scripts, animations and voice over (yes, that's my voice).

Tutorials and walkthroughs

Multiple languagues

Blog posts

  • Retail Merchandising Software for Small and Medium Companies
  • Retail Store Visit Best Practices
  • How To Find the Best Merchandising Software for Mobile Retail Execution

  • Planning Retail Visits
  • Boost Retail Success with Planogram Compliance Software
  • Field Team Management

  • Retail Merchandising in the Digital Age
  • Retail Store Audit Checklist – Excel Can Help
  • In-Store Retail Data Capture Software
  • What is Mobile Retail Execution? 

PRESS RELEASES

Mobile App for Merchandising Survey Helps Start-Up Food Businesses Grow


Merchandising Software Helps Retail and CPG Weather Labor Shortage


Retail Execution Software Provides Integration with Google Looker Studio


New App for Retail Execution Delivers Easy Implementation


New Version Introduces Calendar View on VisitBasis with Easier Visit Planning


Homeowners Have a New Wi-Fi Gadget to Monitor and Protect Sump Pumps
 

VisitBasis Offers Free Mobile Retail Execution Software
 

VisitBasis Sets the Standards for Free Retail Audit Software 

PUBLISHED WORKS / THOUGHT LEADERSHIP

As  Carolina Macedo - O Estado de S. Paulo (in Portuguese)

Series of technology (graphic arts hardware and software) reviews published for one of Latin  America's leading newspapers, including the launch of Adobe InDesign.

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